Ballard Designs unveils new concept to fuel multi-state expansion strategy

ATLANTA — Multi-channel household décor and furniture style firm Ballard Patterns is opening its initially Layout Studio retail store in West Palm Beach front, Fla., later this summer months as section of a longer-time period, multi-condition expansion system.

Ballard Types is also growing its footprint of brick-and-mortar retailers across critical U.S. markets. By early 2023, the Atlanta-based mostly manufacturer plans to open new merchants in Austin, Texas Mt. Enjoyable, S.C. and a relocation in Jacksonville, Fla. This follows thriving retail outlet launches in Nashville, Tenn., in late 2020 and in Houston in early 2021.

“Not only do we strategy to service present, loyal customers, but we’re wanting to draw in a complete new audience which is passionate about household décor in untapped regions of the country,” mentioned Karen Mooney, Ballard Designs’ president. “Our existing roster of 16 really productive places are sizeable property to the business. Our outlets offer an remarkable working experience, and we’re fired up to ramp up our retail footprint in the coming a long time.”

The new Ballard keep is designed as a studio notion area to present prospects with eclectic furniture and decor and a streamlined approach for design and style individuality and customization. Compared with a standard Ballard retail outlet, which usually shares a wide vary of goods that buyers can purchase and acquire property ideal away, the Style Studio principle will offer buyers a one particular-on-1 experience that encourages individuality and customization.

An onsite staff of experienced style and design consultants will assist shoppers deliver their strategies to existence and will supply a streamlined process for ordering and installation. The Style and design Studio team will also assist regional trade industry experts with their clients’ desires.

The 2,500-sq.-foot West Palm Seaside Studio will incorporate way of life vignettes of Ballard’s most well-known furnishings material, rug and end samples of Ballard’s entire assortment and equipment, textbooks, pillows and throws to obtain and carry-out for an rapid home affect.

Thomas Lester is Retail Editor for Household furniture Nowadays and Electronic/Managing Editor for Property Accents These days. A graduate of Emory & Henry College’s Mass Communications application, Lester put in a dozen yrs doing work for newspapers in Virginia and North Carolina masking an array of topics, ranging from group news, governing administration, instruction, ACC sports, professional baseball and far more in advance of joining Home furniture Now in 2013. Reach out to me with your tale tips, guidelines and extra at [email protected].