Flexsteel enters the solid wood arena with new furniture collection
Flexsteel’s new Chevron collection features eating room built of good pine.
DUBUQUE, Iowa — North American residential household furniture huge Flexsteel Inds. has launched its very first strong wooden home furnishings assortment.
Set to debut at the approaching Higher Point Industry, the Chevron assortment consists of bed room, dining, occasional and property office furniture created of sound pine. Attributes incorporate smooth-near drawers, gentle sensor switches designed into headboards and refined V-shaped sample particulars.
“Historically, we launch a bedroom team initial and then make on its achievements more than time with the addition of correlated eating and dwelling office collections at subsequent markets,” claimed Tim Newlin, Flexsteel’s vice president of product management, in a blog site saying the collection. “Our purpose with Chevron is to make it easier for shops to make a major affect on their floors, refreshing their assortment with parts that work cohesively through the home.
“At the same time, responses from our dealers during the previous yr-and-a-50 {73375d9cc0eb62eadf703eace8c5332f876cb0fdecf5a1aaee3be06b81bdcf82} has designed it crystal clear that customers now are searching for much better high quality goods across the board, and we know they equate solid wooden with higher high quality.”
Newlin informed Home furnishings Today: “Solid wooden resonates with customers in moments of uncertainty. Customers like factors that are serious and effortlessly discussed.”
Chevron is out there in a decision of two finishes, Stone and Ebony, which Flexsteel believes engage in nicely with each and every other.
In the bedroom class, Chevron is set to retail from $1,850 to $2,400 for a 4-piece established with a queen bed, when the queen and king beds will array from $620 to $890.
Dining possibilities play to consumers’ motivation for significantly less formal spaces with a great deal of solutions and, in certain, smaller sized-place options. This marks a departure for Flexsteel, which typically has targeted on common seems with leaf extensions.
The company also is obtaining that consumers are often mixing layout features and designs, like typical and modern, modern and regular, and large-contrast appears to be with dark tables and mild seating. Chevron addresses this with multiple chair types, a bench option, and thicker tabletops.
“We’re seriously fired up about the new occasional groups due to the fact we think the sound wooden option at worth value factors will be one of a kind to us in the marketplace,” Newlin wrote in the blog site.
In the property office classification, Flexsteel developed Chevron for people without significant, devoted house office spaces. That implies desks that can be very easily tucked away.
Flexsteel will debut the assortment in its Higher Issue showroom in the Global Household Furnishings Heart, place C-558 and C-602A.
Flexsteel has been on the upswing as of late, just lately reporting a 110{73375d9cc0eb62eadf703eace8c5332f876cb0fdecf5a1aaee3be06b81bdcf82} improve in fourth quarter revenue above the identical interval last yr. The corporation has also been working on a major effort to restructure and rebrand, exiting the hospitality and RV home furniture marketplaces in 2020 and initiating a model refresh in August to entice young clients.
“We are competing nicely and attaining market share,” President and CEO Jerry Dittmer claimed in Flexsteel’s fourth quarter earnings launch. “We’ve been building advancement momentum through fiscal 2021 and concluded the 12 months potent.”
Dittmer did warn while that international offer issues could create challenges for the company’s initial 50 {73375d9cc0eb62eadf703eace8c5332f876cb0fdecf5a1aaee3be06b81bdcf82} revenue final results for fiscal 2022.
