May 30, 2024

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Flexsteel launches first solid wood home furniture collection

4 min read
Flexsteel launches first solid wood home furniture collection

DUBUQUE, Iowa – The launch of Chevron, a entire complete house home furniture collection, marks Flexsteel’s very first entry into the stable wooden arena, the residential furniture giant said. Set to debut at October’s Substantial Stage Market, Chevron features bedroom, dining, occasional, and household office furniture.

“Historically, we start a bedroom team first, and then build on its accomplishment in excess of time with the addition of correlated eating and property office environment collections at subsequent marketplaces,” said Tim Newlin, vice president of item administration. “Our intention with Chevron is to make it less complicated for retailers to make a important influence on their flooring, refreshing their assortment with pieces that get the job done cohesively all through the house. At the exact same time, feedback from our sellers in the course of the previous 12 months-and-a-half has produced it clear that buyers now are looking for better good quality merchandise across the board, and we know they equate sound wooden with increased high quality.”

Created of good pine and showcasing refined V-shaped sample aspects, Chevron is accessible in a preference of two finishes, Stone and Ebony. “The essential to Chevron’s enchantment was to carry the elegance of the natural supplies to everyday living with minimal-sheen finishes,” Newlin reported.


In the bed room classification, “All of the situation tops attribute the chevron design and style, which provides visible desire even though retaining the drawer fronts cleanse and basic,” Newlin explained. “Nightstands also element ability and USB ports on the backs for added purpose.”

Eating options engage in to consumers’ need for significantly less official spaces with lots of solutions, and in particular, scaled-down-room methods. “In the earlier, we have mainly targeted on very traditional seems with leaf extensions, but the goal listed here was to build a a lot more casual collection that satisfies the way we dwell currently,” Newlin explained.

“Trendwise, he extra, “we’re finding that customers are loving mixing style things and design tales, classical and modern day, modern-day and common, as properly as significant-distinction appears to be with dark tables and light seating, or vice versa.” Chevron addresses this with a number of chair types, a bench solution, and thicker tabletops that perform up the rustic, purely natural attractiveness. “Of training course, we’ve constructed electric power into the serving buffet for extra functionality and ease when entertaining,” he included.

Dining sets are accessible in a 5-piece group with a round desk and a seven-piece team with a rectangular table.

“We’re actually enthusiastic about the new occasional teams due to the fact we think the good wooden solution at price price details will be distinctive to us in the market,” he explained. “Additionally, acquiring the scale proper was quite essential simply because we preferred to be certain that Chevron occasional items would function well with our core seating in the two apartments and condos, as well as larger, suburban houses.”

In the house workplace group, Newlin reported the layout workforce established out to create an giving scaled for those without the need of large, dedicated home business spaces. “It grew to become obvious that as far more and extra people today labored remotely for the duration of the pandemic, not anyone had an empty guest home that they could very easily change,” he stated. “So much too a lot of people today ended up operating at their kitchen tables and have the aching backs that arrived along with that. Furthermore, we know that numerous mothers and fathers who are also house-schooling children, want to maintain an eye on their learners whilst they are performing. Chevron is made to solve these needs, with desks that can be tucked nearly any place in a property, up to and together with a hallway.

“Even extra vital, in creating Chevron, we wished to fix the ergonomic issues individuals have been going through,” he continued. “We’ve observed that a lot of the desks currently in the market involve storage underneath that precludes appropriate knee clearance. And, compared with business business office home furnishings, you are possibly sitting as well small or too large to form conveniently or to see your check devoid of straining your neck and shoulders.”

Buyers can make their office environment up or down, personalizing the configuration for their wants with movable storage pieces that operate for possibly the suitable- or remaining-hand, and to make almost everything ergonomically accurate.

Headquartered in Dubuque, Iowa, Flexsteel Industries is rated 28 on the FDMC 300, a list of the largest wood products suppliers in North The us.

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