May 26, 2022

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Prodrive unveils ‘designer furniture’ simulator for the home

3 min read



Prodrive has introduced it will be releasing a dwelling simulator intended by legendary motor vehicle designer Ian Callum this summertime.

Renowned British engineering team Prodrive has introduced it is production a dwelling simulator, and it will be release this summer months.

Prodrive and Motorsport United kingdom Chairman, David Richards CBE, cited the plain physical appearance of the bulk of simulators now as the purpose for Prodrive’s shift into the sim market.

“Most racing simulators on the industry now are really functional but not significantly desirable,” he said.

“What I wished was anything that was a lot more like a piece of modern artwork some thing you would be very pleased to have on display in your home like a grand piano or sculpture, certainly one thing that would not glance out of area in a gallery of modern day artwork.”

Prodrive BRX Hunter T1
Prodrive BRX Hunter T1, picture courtesy of CALLUM

While an engineering agency with a variety of eclectic projects, Prodrive is most popular for its motorsport exploits. It led the Subaru Entire world Rally Championship crew to a few drivers’ and a few manufacturers’ titles, boasting world-course drivers like Richard Burns and Colin McRae. Richards himself was co-driver to Ari Vatanen, the pair getting the WRC title jointly in 1981.

Prodrive has also gained races and championships across the most well known circuit racing sequence in the globe, which includes the British Touring Car or truck Championship, the 24 Hrs of Le Mans, the FIA Planet Rallycross Championship and F1 with BAR Honda. It now operates Lewis Hamilton’s x44 Extraordinary E group and Aston Martin Racing’s Environment Endurance Championship squad.

To support provide Richards’ plan to fruition, Prodrive employed the providers of Warwick-based mostly structure studio CALLUM, established by legendary car or truck designer Ian Callum. By a extended occupation with Ford, Tom Walkinshaw Racing, Aston Martin and Jaguar, Callum experienced a hand in the legendary designs of autos like the Ford Escort RS Cosworth, the Aston Martin DB9, the Nissan R390 and the Jaguar F-Variety.

Alain Menu, Ford Team Mondeo, Ford Mondeo - ID: 1017690796, Photographer: Malcolm Griffiths, Motorsport Images
Alain Menu, Ford Workforce Mondeo, Ford Mondeo – ID: 1017690796, Photographer: Malcolm Griffiths, Motorsport Photos

Callum commented: “Designing the simulator was a excellent possibility to make some thing technically stimulating as properly as visually summary.”

The simulator is not the to start with time CALLUM and Prodrive have collaborated either, as they contributed to the BRX Hunter T1+ Dakar Rally vehicle, finishing second in the palms of Sebastien Loeb and Fabian Lurquin on the desert stamina function earlier this 12 months.

Prodrive’s simulators are established to be created at the company’s foundation in Banbury and be constructed from a mix of ‘natural resources and carbon composites.’

Other than a teasing soft-lined silhouette graphic no much more specifics have been produced on its specification or price tag, but all indicators place to this staying a fresh take on the property simulator principle.

It will undoubtedly be exciting to compare Prodrive’s hard work to the £57,500 Aston Martin AMR-C01 as effectively as the variety of simulators not long ago launched by Brabham.

What do you assume about this collaboration in between Prodrive and CALLUM? Enable us know in the comments beneath.