May 26, 2022

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Strategy Analytics: Samsung Hits Highest Global Smartphone Market Share in Five Years in Q1 2022

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BOSTON–(Business enterprise WIRE)–In accordance to new exploration from Method Analytics, world-wide smartphone shipments fell -11% YoY to 314 million units in Q1 2022. Samsung topped the international smartphone current market with a wholesome 24% share in Q1 2022, the maximum initially quarter performance more than the earlier five yrs. Apple rated the 2nd place with 18% share. Xiaomi, OPPO (including OnePlus) and vivo stayed in the major 5 listing.

Linda Sui, Senior Director at Method Analytics, mentioned, “Global smartphone shipments fell -11% YoY to 314 million models in Q1 2022. This is the third consecutive quarter of annual decrease by smartphone volumes. Manufacturing facility constraints and element shortages ongoing to restrict smartphone offer in the initial quarter of this calendar year. Meanwhile, unfavorable financial problems, geopolitical problems, as nicely as COVID-19 disruption (China rolling lockdown etc.) continued to weaken consumers’ demand from customers on smartphones and other non-essential items.”

Woody Oh, Director at Technique Analytics, extra, “We estimate Samsung delivered 75 million smartphones and topped the worldwide smartphone market with a healthy 24% share in Q1 2022. It is the vendor’s highest to start with quarter functionality by industry share because 2017. Desire was powerful for the recently released flagship Galaxy S22 collection, especially the better-priced S22 Ultra design. Meanwhile, Samsung continue on to ramp up mass sector A series in several marketplaces. Apple transported 57 million iPhones worldwide, up +1% YoY, for 18% worldwide marketshare in Q1 2022. Apple had a very good quarter, led by Apple iphone 13 collection and the newly launched Iphone SE (2022), which starts to develop into a quantity driver in decrease phase. Apple also captured the optimum first quarter market share considering that 2013, at the cost of foremost Chinese brand names who are hampered by the sluggish dwelling market place.”

Yiwen Wu, Senior Analyst at Tactic Analytics, additional, “Xiaomi transported 39 million smartphones and took 3rd spot with 12% global marketshare in Q1 2022, down from 14% a 12 months back. Xiaomi experienced from the geopolitical uncertainties in Europe. China and India industry also sent a combined bag for the Chinese brand. OPPO (OnePlus) held fourth location and captured 10% international smartphone marketshare throughout Q1 2022. Vivo stayed fifth with 8% international smartphone marketshare in Q1 2022. OPPO (OnePlus) and Vivo both missing floor in all critical markets besides Latin America, as 5G competitiveness from Honor and other smartphone rivals intensified sharply in China and other marketplaces.”

Neil Mawston, Executive Director at Method Analytics, additional, “Global levels of competition among other main smartphone manufacturers, further than the top-five, was fierce in the course of Q1 2022. Honor, Realme, Lenovo-Motorola and Transsion all outperformed the overall marketplace but shipped distinctive designs. Honor held firmly in China and continued to ramp up in abroad markets. Realme ongoing the upwards track in all regions, but China pulled back again the general overall performance. Lenovo-Motorola received share in the North America but the momentum in Central Latin The united states has been disrupted by other Chinese makes. Transsion confronted the intensified competition from Samsung in Africa area, publishing the yearly drop in the location for the very first time in excess of the previous two a long time.”

Linda Sui, Senior Director at Technique Analytics, extra, “We forecast international smartphone shipments to deal -1% to -2% YoY in complete-calendar year 2022. This yr will be a tale of two halves. Geopolitical troubles, part shortages, rate inflation, exchange charge volatility, and Covid disruption will carry on to weigh on the smartphone market place in the course of the initially 50 percent of 2022, before the scenario eases in the next half because of to Covid vaccines, curiosity charge rises by central banking companies, and a lot less supply disruption at factories.”

About System Analytics

Strategy Analytics, Inc. is a global leader in supporting providers across their planning lifecycle by means of a variety of customized industry investigation options. Our multi-self-discipline capabilities include: market investigate advisory expert services, customer insights, person knowledge structure and innovation expertise, mobile consumer on-device tracking and small business-to-business consulting competencies. With area know-how in: intelligent products, connected cars, intelligent dwelling, company suppliers, IoT, strategic parts and media, Technique Analytics can develop a option to satisfy your precise setting up need to have. For much more data, check out us at www.strategyanalytics.com.

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