Holding the Keys: McCarthy Real Estate feels at home again after rebranding | News, Sports, Jobs


Perry Spaur of Copperhead Handyman Providers, and Jordana Bungard exhibit the new indication to entrepreneurs Kerry Westermeyer and Stephen McCarthy Thursday afternoon at the recently rebranded McCarthy Actual Estate in Marietta. (Photo by Michele Newbanks)

MARIETTA — Right after more than 15 many years as Actual Living McCarthy True Estate, the business is heading again to its roots.
On Thursday afternoon, McCarthy Genuine Estate held an open residence to rejoice likely unbiased, showing off the new logo and recently put indicator in entrance of its Second Street, Marietta, workplace.
Good friends, organization neighbors and realtors from other companies filed as a result of the entrance door to congratulate the owners, Kerry Westermeyer and Steve McCarthy, on their rebranding and celebration of 65 several years in small business.
Joyce Stanley was just one particular of the McCarthy realtors who visited during the open up residence. She has labored with McCarthy Actual Estate for about 11 a long time out of the Washington Boulevard, Belpre, business office.
She said she lived in Belpre and a lot of places of work would not let a element time real estate agent, so she interviewed with McCarthy. He let her do the job portion-time and immediately after a even though, she went whole-time.
She and Jesse Joseph, a further realtor from the Belpre office, talked about the new office environment sign they would be receiving whilst checking out their new organization cards and identify tags, all with a green and black logo.
The small business has been open up for 65 decades, but in 2004, the homeowners made a decision to go with the pink-and-white themed Real Dwelling Serious Estate.
“Real Residing brand has made a decision to discontinue the model in 2023, so at that level when we obtained observe of that last fall, Steve and I talked and we desired to go back unbiased,” mentioned Westermeyer. “We collaborated with other Serious Dwelling brokers about the country. We had Zoom conferences with them and there’s so many sides to obtaining a franchise and then going back to becoming unbiased.”
She said there are so numerous small business-type platforms to work with or employ to bring customer and vendor qualified prospects to the organization. They will be partnering with a person in the near future, she claimed.
“We’re psyched to be back again to McCarthy Real Estate,” she mentioned. The pink and white logos of True Living ended up changed with the inexperienced and black when they ended up formerly impartial. This time, they went with an fully new emblem that would be simple to see on yard indicators.
“Of program McCarthy is Irish, and we are too, and it was tricky to swallow when we had to go to the purple with Genuine Dwelling, so we’re energized to be back again to us. We command all the things,” Westermeyer reported.
She stated it is a fantastic time to rebrand considering that they are in their 65th yr of business, creating them “the longest residing authentic estate enterprise in the valley, so we’re proud of that way too.”
The past couple decades, McCarthy Serious Estate has been tricky at work marketing a large amount of homes.
“There’s reduced inventory and superior need and prices have long gone up. It’s been a extremely, quite, extremely busy few many years,” Westermeyer said.
Michele Newbanks can be achieved at [email protected].











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