Higher Issue – Hooker Furniture’s Dwelling Meridian Global section is adhering to up on the first accomplishment of its Drew & Jonathan Household line with upholstery additions at this week’s High Point Market.
HMI signed the licensing offer for Drew & Jonathan Property last drop with Scott Brothers World wide. SBG is the way of living and entertainment business founded by property designers Drew and Jonathan Scott, hosts of HGTV’s Residence Brothers.
In its 220 Elm showroom, HMI will demonstrate new parts and deal with solutions for the Essex, Catalina and Denman collections as perfectly as introducing leather to the Penelope seating selection. In addition to the new upholstery objects, the firm has also made a strong set of in-shop profits resources to help promote the merchandise on retail flooring.
“Our new Drew and Jonathan Residence collection has been tremendously effectively-acquired by our retail companions,” said Website page Wilson, president of HMI’s Pulaski division and chief merchant for the Drew & Jonathan Home Brand, in a release. “Building on this accomplishment, we’ve partnered with the brothers to expand our upholstery offerings this drop with added silhouettes and distinctive-get textile choices, all out there as blended shipments direct from the manufacturing unit or purchased from our domestic warehouse in Savannah.
“At a vital time in our sector as our retail companions are coping with provide-chain challenges, this hybrid method provides benefit for merchants on the lookout to bridge the hole in supply times.”
Extra pieces, extra possibilities
The Drew & Jonathan Residence Essex collection, characterised by clear, sleek strains and gray finishes, will increase to include things like two new groups. Additions include things like a transitional sectional and a new sofa team that includes a modern keep track of arm that converges into the back rail for a modern-day vibe. Every is offered in a coordinated collection of particular-get colorways in a blend of both equally cloth and leather. A number of present seating groupings in the Essex selection will also be expanded to include things like leather this industry.
The casually styled Catalina upholstery selection will supply quite a few new specific-get covers for three seating teams. Every single is readily available in a coordinated selection of fabric colorways. Numerous added sectional and accent seating parts will also be additional to the Catalina lineup.
HMI will also offer refreshed covers for its Drew & Jonathan Property Denman selection, as effectively as quite a few new seating possibilities to coordinate with the collection’s already present items. Denman is bigger in scale, with reduced and deeper profiles, encouraged by the vintage arts and crafts style and design movement.
Previously made available solely in material, the luxuriously created Drew & Jonathan Home Boulevard Penelope seating assortment will be expanded to incorporate two new leather-based covers this Marketplace.
Produced in Mexico and available in a choice of particular-purchase upholstery alternatives, all Drew & Jonathan Property upholstery items are offered as mixed shipments direct from the manufacturing unit or requested from the company’s domestic warehouse in Savannah. Specific-purchase containers are accessible in a 6- to 8-7 days lead time, even though in-stock domestic warehouse orders ship to U.S. shoppers inside a single week.
Readying for retail
In preparation for the collections hitting retail flooring, HMI also will supply customers level-of-purchase components for retail showrooms. People contain a everyday living-measurement standee of the brothers, a large wall-mounted sign that incorporates the brand’s emblem, window clings for the entrances of retailers, tent playing cards to area together with the item on the income ground and branded swatch handles with alternate cover alternatives for upholstered solutions. On-products branding also will be integrated along with what the firm named a “vast amount” of assets for retailers to use in their advertising efforts throughout the yr.
“To prepare for the collection’s future debut at retail, it was essential for us to acquire a robust offer of retail revenue elements to assist aid the start of this outstanding new brand to shoppers,” said Mary-Price Furr, vice president of internet marketing/company communications and licensing for Hooker Furnishings. “Carefully developed to aid the brothers’ visions of serving to boost residences across The usa with thoughtful parts for each life style, these resources will aid stores more create exhilaration on the retail floor with a person of the most common celebrity life style brand names in the dwelling furnishings field.”