January 20, 2022

Maryland Heights Residents

Crazy About Home & Real Estate

New Ulm Furniture closing after 76 years | Business

4 min read

Running New Ulm Furnishings for virtually eight decades normally has been a family affair, requiring devotion and prolonged several hours.

When present owner Ben Pieser was born, his father could not get away from the shop to deliver his wife and new son home from the hospital.

“It was Friday evening and the merchants have been open up and my father wouldn’t leave the retail outlet. So the deliveryman from the shop introduced us property.”

Pieser this 7 days started a shop closing sale as he prepares for retirement.

“It’s bittersweet. The retailer is 76 yrs outdated, I’m 75 many years previous and I’ve been undertaking this for 53 yrs. I work 65 several hours a 7 days. This will be a new chapter in my existence,” he said.

“On the initially working day of the sale, customers, some with tears in their eyes, stopped in to reminisce and give very good needs,” Pieser explained.

Ann Wendinger and Jackie Forst personal Sewing Seeds Quilt Co. in New Ulm and have very long gone to New Ulm Furnishings for their house and enterprise furnishing and flooring.

“My account at New Ulm Furnishings is continue to beneath my maiden identify and I’ve been married 33 decades,” Forst said. “That is community, that is spouse and children, that states a great deal of how they do business enterprise.

“My home could be a New Ulm Furniture museum,” she claimed.

Wendinger stated that in all the years she’s labored in retail she’s almost never if at any time run throughout an individual like Pieser.






Ben Pieser has worked for 53 several years at the retail store his mother and father started in 1945.




“He’s often dressed in a suit and tie, normally. Always stands up when he greets you. Often smiles when he greets you. He’s an icon in town. There are not a lot of firms, other than farms, who can say they’ve experienced a loved ones small business for 76 yrs,” Wendinger reported.

Forst reported the household furniture store’s team associates, several of whom have been there more than 25 a long time, also should have recognition. “They’re dedicated. They’ll keep in mind the flooring you put in your dwelling 20 several years in the past.”

Forst and Wendinger mentioned Pieser is also a person of the greatest promoters and supporters of New Ulm.

“He has a commitment not only to his organization but to this town that reaches a complete new amount,” Forst reported. “He’s supported the city with his organization and generosity and community engagement.”

Constructed on associations

The shop was started out by Ben’s mom and dad, Richard and Sara Pieser, in 1945 right after Richard was discharged from the Military. Sara labored in the retailer up until eventually a handful of days before her death at age 92.

Ben credits the store’s results and longevity to consumer service and relationships developed.

“We’ve generally experienced a substantial variety and are known for our individual assistance. We promote household furniture to young individuals who we marketed home furniture to their grandparents and dad and mom. We know each other and are buddies and family.”

The original retail outlet was on Minnesota Road until eventually shifting to its latest website on German Road in 1959.

The keep is packed with all fashion of home furnishings and accessories on its key floor and in the reduce amount. There are also a few warehouses made use of to shop additional furniture.

Pieser’s spouse, Vicki, does e book get the job done for the shop and their daughter Betsy is a full-time personnel. Their son Joshua cleans the retailer after a 7 days.

After the retailer closes, Betsy will expand her travel company, The Details, and go after other retail tasks.

Pieser said a great deal has altered in the household furniture small business around the years.

“There’s a considerably larger assortment now. Persons can store online, of study course, or at minimum glance at what they want on-line and ideally they would nonetheless prevent in and acquire from us.”

And even though household furniture once showcased just a handful of models of couches or chairs and several color selections, particular orders for a extensive assortment of upholstery and kinds are now the rule.

Pieser mentioned the pandemic has introduced exceptionally very long hold out times to get distinctive orders in, but he explained any prospects who have orders will get their home furnishings any time it arrives.

When the closing sale finishes in about two months, Pieser is seeking ahead to some cost-free time.

“I haven’t experienced a trip for 3 many years. I have a spouse, a few small children, 3 grandchildren and three grand dogs.”

And he’s hunting ahead to some very well-deserved vacations. “We’ll go somewhere warm.”

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