Riddle’s finds new home in FD | News, Sports, Jobs
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Michelle Dorage, Riddle’s Jewelry Fort Dodge retail store supervisor, poses at the new retailer.

At Riddle’s Jewellery in Fort Dodge, Michelle Dorage is familiar with she’s not just offering a customer a piece of items. She is aiding them produce a memory.
“Every purchaser you are creating a memory for them,” said Dorage, the retail outlet supervisor. “A exclusive memory for them. It is fulfilling to make somebody content each individual day. We make memories, we don’t just sell jewellery.”
Dorage hopes that the store’s new locale will make that method easier.
Riddle’s officially opened its doorways at 406 S. 25th St. on Jan. 24. Prior to that, the shop experienced been located at Crossroads Mall for the past many several years.
“It’s extra visible,” explained Dorage, a Fort Dodge native. “The shop has plenty of home windows. It is wonderful and vibrant, and it is not as considerably for prospects to stroll.”
She included, “The retailer is just beautiful. It is a wonderful model new store.”
With over 2,000 sq. footage, the new keep gives a more substantial choice of diamond and gemstone jewellery and expanded mend solutions.
The new site is found throughout Fifth Avenue South from Walgreens. It encompasses the space previously held by Wells Fargo.
To rejoice the change, Riddle’s is acquiring a month-long grand opening, which began Feb. 19 and goes as a result of March 19.
Some specific gatherings on March 19 will be declared at a later on time, Dorage mentioned.
Additionally, there is a sign up-to-win $500 present card that will be presented absent in-keep.
“Anyone can cease in and sign-up to acquire,” Dorage stated. “Stop in and see the store.”
In addition to offering jewellery, Riddle’s also remounts current jewelry.
“We personalized make jewellery and we mend jewelry,” Dorage stated. “We have our own goldsmith in store. Our objects keep listed here somewhat than owning to be sent out. Our interaction with folks sets us apart but getting a goldsmith onsite is a large point for shoppers. They want to know their jewellery is risk-free and will not get lost. We do totally free jewelry cleaning and inspections each working day with no appointment wanted.”
Dorage explained Riddle’s is the only store in the town that sells Pandora jewelry.
“Pandora is bracelets and you purchase charms to set on the bracelet,” she mentioned. “It’s an global brand.”
Riddle’s Jewellery was released 1959 by Jesse Riddle. It started with a single store and is continue to spouse and children-owned and operated by the Riddle family members.
Dorage, who was used by Younkers for just about 30 years, has worked for Riddle’s for four several years. She mentioned the truth that the business enterprise is family-owned was a plus.
“They are very personable,” she mentioned. “They visit each and every retail outlet independently and the supervisors and associates. They are quite concerned. It’s a constructive environment. A joyful place to be.”
At the moment five folks are utilized at the Fort Dodge shop.
Holidays this kind of as Xmas and Valentine’s Day are some of the more preferred times at the shop. September is another occupied month of the calendar year.
“We commonly have an anniversary sale,” Dorage reported.
Dorage enjoys remaining section of the Fort Dodge community.
“That’s what is fun is to come across the excellent gift for that distinctive a person and help make a memory that they will don’t forget eternally,” she stated “You develop associations with individuals. You get to know your consumers by identify and their taste in jewelry and get to know their record.”








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