Sweden’s Bluewater Merges With Denver-Based FloWater Creating Global Powerhouse in Drinking Water Purification
5 min read
STOCKHOLM & DENVER–(Small business WIRE)–With a shared mission of eradicating plastic squander and delivering protected, ultra-purified and great-tasting drinking drinking water, Stockholm-primarily based Bluewater and Denver, Colorado-dependent FloWater now declared their merger in a move that will change the h2o industry worldwide. The two businesses say the merger will support speed up innovation of new drinking drinking water purification goods, generate enlargement into new marketplaces, and achieve economies of scale in manufacturing and source chain efficiencies in a publish-Covid entire world.
Bluewater was established in 2013 by Swedish environmental entrepreneur Bengt Rittri on the sale of his previous indoor air purification company, Blueair, to customer goods huge Unilever. Right now, Bluewater has developed into a global innovator of sector chief drinking water purification solutions for properties, enterprises and general public vending with income across Europe, the Middle East, China and Southeast Asia, the United States, and South Africa. Bluewater has generation services in Sweden and China and assembly functions in the United Kingdom.
FloWater was co-founded by Rich Razgaitis in 2013 and has been led by him because then. Recognized by Inc. Magazine for a few consecutive yrs as just one of speediest-increasing, privately held companies in the US, FloWater now has all around 7,500 new-tech FloWater Refill Stations set up in colleges, fitness centers, offices and hotels throughout the US. The FloWater manufacturer has become a common substitute to plastic drinking water bottles and has saved more than 350 million plastic drinking water bottles from oceans, lakes, rivers, and landfills because its start. FloWater’s Refill Stations are on concentrate on save just one billion plastic h2o bottles from moving into the ecosystem by the conclude of 2022. FloWater’s consumers incorporate premier global brand names which includes: Pink Bull, Apple, Marriott, Peloton, United Airlines, Warby Parker and Google.
“This union is a main milestone for Bluewater in our attempts to upscale and improve our posture in the world household, commercial, and community dispensing water field,” reported Bluewater Founder and CEO Bengt Rittri, who also has strategic investments in numerous other environmentally impressive and mission-driven providers.
Bengt will formally direct the new blended entity as CEO, even though the two businesses will keep on to work below their present brand name names. FloWater’s CEO, Abundant Razgaitis, will continue to guide FloWater’s U.S. and worldwide operations.
Talking at FloWater’s headquarters in Denver, CO, Razgaitis mentioned: “Today’s transaction positions FloWater to drastically increase its footprint further than our around 7,500 business enterprise buyers and our fanatical customer foundation throughout the state.” He additional, “Our mission remains unchanged: deliver the world’s greatest-tasting and most-trusted consuming drinking water almost everywhere folks perform, rest and perform. This will be amplified with the strength of merging with Bluewater, which shares the exact same vision and mission.”
The merger will enable the two corporations to tap into each individual other’s purchaser and business enterprise water dispensing knowledge, R&D, and global commercialization and provide capacities. Additionally, the arrangement will empower both of those models to leverage their strengths in the activities and venues enterprise in Europe and North The us to assistance broaden globally into other key markets in the Center East, China and South Asia. Bluewater enjoys a sturdy existence in the sporting activities planet with its out of doors water refill stations and sustainable, reusable bottles serving prestigious clients this kind of as The British Open up and the AIG Women’s Open up golfing tournaments, Formula E motor racing, and sailing activities such as The Volvo Ocean Race and the traditional French TJV race. FloWater’s party buyers involve: CrossFit Games, Coachella, LiveNation, Rose Bowl Stadium and the Aspen X Games.
“We are specifically upbeat about the scale this partnership will allow us to get to jointly and the affiliated benefits in all our marketplaces in the US, Europe and Asia Pacific as we with each other chase turning out to be a legitimate world player and aggressive power in our field,” mentioned Bengt Rittri.
“I am thrilled for our FloWater workforce to be a part of forces with these a worldwide innovator like Bluewater. This merger delivers us one more significant step towards ending the business of ‘big bottled water’ by giving excellent alternatives to single-use plastic with the world’s greatest-tasting and trusted water,” mentioned Razgaitis. “Everyone deserves obtain to clean, terrific tasting drinking drinking water, and the environment deserves to be free of plastic drinking water bottles. Currently, this merger provides jointly two passionate teams dedicated to generating this a fact all over the world.”
For extra information and facts on Bluewater: https://www.bluewatergroup.com
On FloWater: https://www.drinkflowater.com
About Bluewater
Honored with two Quick Organization Entire world Transforming Tips Awards, a K&B Kitchen area Innovation of the 12 months Award, and showcased in Forbes, Fast Business, The Hollywood Reporter, and The Everyday Telegraph, Bluewater innovates, manufactures and commercializes compact h2o purifiers for household, business, and community dispensing use. Bluewater harnesses patented new era reverse osmosis engineering to eliminate nearly all pollutants, from poisonous metals, chemical compounds, and micro-plastics to limescale. Globe top sporting events these types of as the British Open up harness Bluewater’s unique general public hydration eco technique to halt the have to have for one use plastic bottles. Bluewater endorses the UN Setting Clear Seas initiative to switch the tide on plastic and collects 1 kilo of plastic from seashores for each individual sustainable Bluewater bottle marketed. www.bluewatergroup.com.
About FloWater
Identified by Inc. and the Monetary Periods as just one of America’s speediest growing businesses and honored by Rapidly Company as a Globe Switching Thought, FloWater is the world’s initially corporation setting up a complete platform of drinking water purification products. The FloWater crew is passionate about doing away with plastic waste and offering secure, great-tasting ingesting h2o to everybody, anywhere they are. These days, some of the world’s most effective manufacturers hydrate with FloWater, including Hyatt, Google, Pink Bull, Perform Station, Specialized Bikes, Microsoft, Club Pilates, Hulu, City Solution, and O’Neill. FloWater provides significant impacts for wellbeing and effectively-currently being, boosting hydration 200-500{73375d9cc0eb62eadf703eace8c5332f876cb0fdecf5a1aaee3be06b81bdcf82} even though minimizing the use of coffee and sugary drinks by 50{73375d9cc0eb62eadf703eace8c5332f876cb0fdecf5a1aaee3be06b81bdcf82}. Considering that the company’s start, FloWater’s Refill Stations have saved in excess of 350 million plastic water bottles from moving into the surroundings and are on target to hit one billion by the end of 2022. For far more info, take a look at www.drinkflowater.com and comply with FloWater on Fb and Instagram.
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